Last year I started an area for native wildflowers and shrubs.
The past few weeks I noticed some new plants growing there, but outside the specific spots I planted in. I tried to identify them but they were too young.
Fast-forward to about a week ago. While out on a walk I noticed some large shrubs that had a similar leaf. Identifying them I found out that those are aggressive shrubs that pop up like weeds. Just about every fifth house here has some, a couple are as tall as me and pushing five feet wide.
Way too big for the native area. They'll take over everything.
If I wasn't paying attention though, I would have let them continue to grow and then they'd take 10x as long to dig them out.
Every store with customers, even new ones, have customer behavior happening already. You can ignore it or wait for it to grow, but if it's behavior you don't want then you'll be stuck with a bigger problem (e.g. abandoned carts, heavy discounting).
Repeat Customer Insights can help you find your best customer behavior now by analyzing the data that already exists in your store. You don't have to enter data, run calculations, or figure out the statistics. Just install it into your Shopify store and let it do that for you.