Reduce the decision-making friction around marketing

This week I took the time to categorize most of my marketing tasks based on which core metrics they impact.

It took awhile as I have a lot of ideas I've saved but the payoff has been great so far. Now I have the ability to look at my list and tell which ones I should focus on at a time.

Task for Conversions? Nah, I'm looking at Leads right now.

Something that helps Traffic and Leads? Sounds great, I'll get a bit of a traffic bump while I'm at it.

It was a simple tweak but it removes a lot of decision-making friction.

Anything easy you can do to reduce decision-making friction, either for yourself or your customers, is worth considering.

Similarly, the Automatic Segments in Repeat Customer Insights help reduce the friction around customer segmenting. Not only do they... automatically... create each segment, but they also include ideas on how to reach each group of customers.

That means less effort needed to decide what to send, leaving more time for creating the actual messages.

It comes with a 14-day free trial so you can see how it works and get some ideas right away.

Eric Davis

Measure which customers you're retaining and which you're losing

In order to keep your best customers, you need visibility into what's going on with them. Repeat Customer Insights will help you track down where you're losing customers and how to better target new ones.

Learn more

Topics: Marketing Planning Strategy

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