Reduce the decision-making friction around marketing

This week I took the time to categorize most of my marketing tasks based on which core metrics they impact.

It took awhile as I have a lot of ideas I've saved but the payoff has been great so far. Now I have the ability to look at my list and tell which ones I should focus on at a time.

Task for Conversions? Nah, I'm looking at Leads right now.

Something that helps Traffic and Leads? Sounds great, I'll get a bit of a traffic bump while I'm at it.

It was a simple tweak but it removes a lot of decision-making friction.

Anything easy you can do to reduce decision-making friction, either for yourself or your customers, is worth considering.

Similarly, the Automatic Segments in Repeat Customer Insights help reduce the friction around customer segmenting. Not only do they... automatically... create each segment, but they also include ideas on how to reach each group of customers.

That means less effort needed to decide what to send, leaving more time for creating the actual messages.

It comes with a 14-day free trial so you can see how it works and get some ideas right away.

Eric Davis

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Learn what your customers are actually doing instead of just guessing

One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.

Install Repeat Customer Insights for Shopify

Topics: Marketing Planning Strategy

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