Customer retention programs should improve customer behavior

Customer retention programs come in all shapes and sizes. Some focus on your best customers, others focus on your worst, while others only happen at specific times.

The goal of all of your customer retention programs should be to upgrade your customers. In some way make customer behavior better in your store, 99% of the time through placing additional orders.

That might mean moving your average repeat customers into behaving like VIPs.

Or moving your one-time customers to becoming repeat customers.

Or winning back your defecting customers.

At their core retention programs are shifting customer behavior. They are successful when they shift enough customer behavior to be more profitable than if they were never involved. The bad ones don't change anything or cause behavior to regress.

Eric Davis

Which marketing tactics are attracting the best buyers?

By analyzing your customers, orders, and products, Repeat Customer Insights can help find which marketing tactics attract the best customers.

Learn more

Topics: Customer loyalty Customer behavior Customer retention

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.