Treat customers differently

From Seth's Blog:

It's okay to treat some customers differently, but first it pays to figure out who you're dealing with and why you want to re-allocate your resources.

I'd go as far to say it's impossible to treat all customers the same even if you wanted to. Customers who contact your customer service are getting 1-on-1 service that the others aren't.

Just be honest why you're treating customers differently. Because they had a problem, because they paid us the most, or because they are the loudest are all valid responses.

Eric Davis

Analyze your customer's behaviors before they defect

Your customers aren't yours forever. Some might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.

Learn more

Topics: Customer loyalty Customer service

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.