I've been slacking on my own SEO.
With the kiddo home, the stuff happening in the world, and the new projects I'm working on for my apps, time has definitely become a premium resource.
Which means it's been a few months since I've looked at or actively worked on my SEO.
A far cry from my plan of monthly improvements.
But SEO is a resilient strategy. Unlike other traffic sources, it can tolerate being ignored for a few months at a time as long as the foundations are sound.
I'm still producing content. Still cross linking it. And my website has a good base level of optimization built in.
Once I finish up a few things, I should have the headspace to start improving it again which is perfect timing for my upcoming busy seasons (end of summer, pre-Black Friday).
Your Shopify store can work the same.
Create content for your pages regularly. Link your new and existing pages. Use a good theme that doesn't have broken SEO.
And of course use JSON-LD for SEO for the structured data.
Doing only that can limit how much your SEO drops when you're not actively working on it. But you need those fundamentals working first.