When working on your product descriptions it's important to use all of the words customers use.
I was searching our hardware store's website for a crowbar but their search turned up nothing. Even with different spelling combinations.
I did a more general search to see if there was an alternative name for them, Wikipedia's preview told me pry bar and wrecking bar.
Trying those in the hardware store I found 60 different products.
Well okay, I guess the crow's lobbying group must have pushed for a rename.
Similar story with their Google results: only 4 for crowbar, 5 for crow bar, and 136 for pry bar.
Adding this alternative name would be a simple and easy boost to their SEO and vastly improve product search.
Most Shopify themes don't quality for Google's Rich Results so they lose out on highly visible SEO enhancements.
JSON-LD for SEO provides high-quality data that will let your store qualify for Rich Results. Often times faster than the industry averages.
That's just one of the reasons why it's trusted by thousands of Shopify stores.