When you bundle products there are a few things to keep in mind:
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Include best selling products, as well as complementary products and products that build the best long-term customers (use Repeat Customer Insights to check which those are).
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Set the price above your Average Order Value to help to pull up your overall AOV.
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Start with 2-3 different bundles and every 60-90 days replace the lowest performing bundle with a fresh one.
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Consider "launching" each new bundle to your existing customers to attract their attention and interest.
Bundling products can be a very rich product strategy but like everything else, it requires some experimentation and idea testing. Sometimes you'll win by following everyone's advice, other times you'll only win by breaking every rule out there.
But keep experimenting.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.