Cohort Analysis

In ecommerce a cohort analysis is an analysis of customers grouped by some attribute. Most frequently they are grouped by the year and month they first ordered in.

Cohorts each act as a customer segment where each segment has the same/similar attribute.

A Cohort Analysis will analyze customers who belong to each cohort, usually measuring standard ecommerce metrics like:

Once analyzed, the different cohorts can be compared to each other. This allows you to identify over and under-performing cohorts.

Often a cohort analysis will also measure the cohort's metrics over time. This lets you see how the next months after their initial order.

Eric Davis

Learn which products lead to the customers who spend the most

You can use the First Product Analysis in Repeat Customer Insights to see which products lead to the customers who spend the most. Going beyond best sellers, it looks at the long-term purchasing behavior of your customers.

Learn more

Topics: Glossary Cohort analysis

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