"I decided to switch to your competitor"
"Oh yeah, I meant to re-order but I kept forgetting to"
"I bought something from them a couple of years ago. It was okay but I don't really know that store"
These are the conversations your customers might be having in their heads about your store. Or worse, these are the conversations they are having with their friends about your store.
Losing customers is one thing.
Losing repeat customers is a completely different story.
Repeat customers spend 153-397% more than first-time customers, according to a recent Adobe study on ecommerce.
You're frustrated though. How are you supposed to remember every customer you have? How are you supposed to treat them better and retain them?
When every customer has a Facebook, Instagram, or Twitter account, giving even one a bad experience could go viral and drag your store down in a PR nightmare.
You know you have repeat customers but you haven't taken the hours to analyze your customer data.
It's a huge mound of data, and how the heck are you supposed to "analyze" it?
Even though Shopify tracks all of your customers for you, it's not exactly easy to see the broader picture.
Sure, 379 new customers is nice, but what does that mean?
You thought about hiring a marketing consulting or big data employee to do this analysis but you're afraid how much they'll cost you. Their entire job would be spent in Excel trying to get the numbers analyzed correctly.
Once you've analyzed it (whatever that means), what are you supposed to do with it?
If you saw 24% of your customers have made a repeat purchase, what do you do with that data?
Repeat Customer Insights is a really well-thought out app by an excellent developer. The app helps you understand how your customers are behaving and their buying patterns. Very interesting way to look at things that can help inform your everything from your product assortment to your marketing plans. Easy to download the info as well if you want to slice and dice it differently. Be sure to sign up for his daily email newsletter. You will learn a ton. Smart stuff.
-- The Reluctant Trading Experiment
What if this analysis was done for you and you were just told to "24% is a little low, you should add a simple engagement email campaign".
Wouldn't that be easy? You wouldn't have to interpret the data and try to come up with something actionable yourself.
Let's assume for now that this analysis is possible and that you had the resources for it.
You knew exactly how many repeat customers you have and their buying behavior over their entire lifecycle.
What could you do with that? What impact could that have on your store?
Maybe you could create a engagement campaign to turn one-time customers into repeat customers. Not only would it dramatically increase revenue, but your customer lifetime value (CLTV) would increase.
Or you could adapt your email campaign to deliver emails at precisely the time a customer is going to reorder. Get your email in front of your customer on the day they ran out of your product and it's going to be very likely they'll buy from you again.
You could even know exactly how much to spend to acquire a customer and still make a healthy profit. The old adage of spending $1 to make $2 might become a reality.
Instead of messing around with spreadsheets and financial formulas to try to calculate and analyze these metrics every week or every day, what if there was software that could do it for you?
Your data goes in and out pops your customer analysis with specific, actionable advice.
This is possible with the Repeat Customer Insights Shopify app.
This app will analyze your entire customer and order data, and equip you with reports on what your most loyal and valuable customers do. More than that, it will give you clear and actionable advice on how to keep your existing customers loyal and how to turn more of your one-off customers into loyal, repeat customers.
With the Customer Segmenting Report you'll learn who your most loyal and valuable customers are.
It collects data from multiple areas of Shopify and unites them into a single customer grade, easily showing you who your best customers are.
The Customer Segmenting report uses the Customer RFM algorithm, which was pioneered by the big catalog stores in the early 90s and was only available to the large commerce enterprises until recently. It analyzes each customer on three criteria to rank them against the rest of your customer base:
- Recency, how recent has this customer order from you? Because the more fresh the customers memory of your store, the better chance you'll have of engaging with them. - Frequency, how often this customer has ordered? Because repeated exposures to your store and its brand will add familiarity and trust. - Monetary, how much has this customer has spent? Because all else the same, the better customers have spent more and made a larger commitment to your store and products.
The Customer RFM algorithm is powerful but can be complicated and difficult to understand since it creates 125 different segments.
We've simplified that for you with the Customer Grid.
The Customer Grid compares and groups many of the RFM segments into easy to understand visual tables of your customer segments. Each segment is color coded throughout the application to make recognition easier.
Additionally, all 30+ automatic customer segments from the Customer Grid come with descriptions of the segment, how those customers should behave, and mostly importantly of all advice on how to market to them.
All of these metrics are combined along with others to give you a simple grade for each customer:
With just a single grade to monitor, managing your best "A" customers becomes easy. You'll be able to target each segment with exactly what they need to grow and improve.
The Customer Cohort report automatically creates cohorts for your customers based on when they were acquired. This gives you a month-by-month breakdown of how each cohort behaves throughout their lifecycle with your store.
With it you can compare how customers acquired during a holiday season compare to your Summer Launch.
Or how a heavily discounted promotion impacts later promotions to that group of customers.
Or if that big advertising buy only brought in one-time customers so you ended up losing money.
More than just a store-wide "your customers are worth $453.32", Repeat Customer Insights employs a Customer Purchase Latency algorithm that analyzes every step of your customer's purchase history.
For example you'll see that the average customer:
With this level of analysis:
Using the first products ordered by each customer, total lifetime spending (LTV) and Repeat Purchase Rate (RPR) is calculated to show which initial products have a positive influence on their behavior.
By highlighting, promoting, and selling your top products, you are more likely to attract and keep better customers overall.
Repeat Customer Insights is a fully automated Shopify app. After installing, it will begin to analyze your customer data without you having to do anything.
It will continue to analyze and update your metrics as new orders come though.
With fresh metrics you can see the impact your changes are having on your store every single day.
This is an amazing product that gives me deeper insight into my customer actions than available in Shopify. This combined with Google Analytics gives me several strategies to gain sales. Eric provided an analysis of our data that was unexpected and gave me further perspectives that would have required an in house data analyst to perform. Thank you again for such a great app!
-- Raw Dog Hawaii
★★★★★Great app to keep track of your customer cohorts and stay on top of LTV. Easy to export the data for offline reporting.
★★★★★This app is a game-changer when it comes to diving into customer data. Not only that, but the customer service from the developer is amazing. He's responsive, helpful and takes the time to explain things. I personally love his daily emails about marketing tips and tricks. You can't go wrong with this app!
-- The Sock Drawer
★★★★★ Repeat customer insights is a great tool that we use to better understand cohort data and segmentation. Eric, the founder is extremely responsive and has been able to help whenever we contact. Awesome app!
-- Package Free
★★★★★ This is a great app and Eric in particular is doing a great job helping us get the very most out of it! Thank you Eric for always responding quickly and being so helpful! We're excited to keep using this feature in Shopify!
★★★★★ As our store has grown over the past 2 years of using Shopify, we've needed something that shows us exactly what our customers are doing. The data is there but to have an app quickly show us the results with the ability to dig deeper, has been a game changer.
This was where Repeat Customer Insights has been invaluable. It drives new ideas of how to reach the customer who hasn't purchased in awhile, or the new customer who just made a large purchase. The communication to each must be different.
I also appreciate the daily tips that come in my inbox. I don't have time to implement every single one but I have Eric Davis' folder marked as my to-do, because each little tweak and observation on the back end helps us grow.
Finally, customer support with this app is fabulous. I appreciate when app developers have suggestions for store owners that are revealed by the data.
-- MadeOn Skin Care
★★★★★ COHORT ANALYSIS automatically created from your store is unbelievable and a must-have for any startup focused on growth. Extremely happy with this new tool now one of my most valuable in our site!
★★★★★ This app is super helpful and easy to use. It gives you insights into your customers that would take hours to compile if you did it by yourself.
-- Steel Supplements
★★★★★ Repeat Customer Insights is a really well-thought out app by an excellent developer. The app helps you understand how your customers are behaving and their buying patterns. Very interesting way to look at things that can help inform your everything from your product assortment to your marketing plans.
Easy to download the info as well if you want to slice and dice it differently.
Be sure to sign up for his daily email newsletter. You will learn a ton. Smart stuff.
-- The Reluctant Trading Experiment
★★★★★ Excellent, quick customer service!
-- Human Unlimited
★★★★★ Very great and easy to use app - awesome contact!! Helpfull insights!
-- Inno Nature
★★★★★ This is an amazing product that gives me deeper insight into my customer actions than available in Shopify. This combined with Google Analytics gives me several strategies to gain sales. Eric provided an analysis of our data that was unexpected and gave me further perspectives that would have required an in house data analyst to perform. Thank you again for such a great app!
★★★★★ Great app and lots of good actionable data.
-- Stone Bull Fight Club
★★★★★ This is a must-have app for generating business insights and understanding customer loyalty / repeat shopping behavior beyond basic Shopify analytics. Better yet, we love the super responsive customer support. Eric has been incredibly responsive and thoughtful about helping us maximize the features of this app. Eric took our feedback into account as he designed the product roadmap and the latest latency report update is incredibly helpful. This is the only way we can easily track customer repeat rates by annual / quarterly cohorts to see how our store performs over time. Highly recommend it! \- www.nicelaundry.com team
★★★★★ Great app! Best of all the developer is super responsive if you need anything.
-- Kindred Bravely
★★★★★ Excellent app, great customer insights, with easy to understand UI - developer is extremely responsive and helpful!!! 5 stars!!!
-- Swak Designs 2
You can have Repeat Customer Insights start your customer analysis right away, and have answers in minutes from now.
That's it. There's no configuration required to get started.
USD per month
14-day free trial
USD per month
14-day free trial
USD per month
14-day free trial
Automatic customer segmenting and grading across three criteria using the RFM algorithm.
Focus Pages are designed to collect various analyses and metrics to help you solve one specific problem.
You can think of them as the analytical version of the Avengers, coming together to defeat one menace.
Compare and group the RFM segments into easy to understand visual tables of your customer segments.
All 30+ automatic customer segments include descriptions of the segment, how those customers should behave, and mostly importantly of all advice on how to market to them.
Each month's Customer Grids will be saved to allow you to see how customer segments have changed over-time (plan dependent).
See the buying behavior of your customers over time based on when they first became a customer (their cohort). Easily compare how behavior changes based on when they became a customer and spot seasonal spikes and dips.
For example, a customer who first orders during your summer sale will act differently (e.g. expecting discounts) than one who ordered on a regular day last fall.
Understand how order behavior evolves over time as a customer transition from a new customer, to a returning customer, to a repeat customer. Compare and see how frequent reordering customers differ from new customers across multiple metrics including:
Receive actionable optimization insights at each step of your repeat customer funnel showing where work is needed.
Export your analyzed customers to a CSV file for further analysis or to transfer to another system like Facebook ads or a CRM.
Many reports and analysis are also exportable so you can slice-and-dice them even further or save copies for archives.
Using the first products ordered by each customer as a segment criteria, total lifetime spending (LTV) is calculated to show which products have a positive influence on customer's long-term behavior.
By highlighting, promoting, and selling the top products you are more likely to attract and keep better customers overall.
You can cancel your plan anytime using the Apps menu in your Shopify admin panel.
You can re-install anytime in the future too if you change your mind.
P.S. Repeat customers are the most important thing to your business. If you don't proactively nurture and grow them, you'll lose them to your competitors. Install Repeat Customer Insights and finally discover how to clearly keep your most loyal customers.
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.