Shopify Dispatch Issue #114 – Shopify’s BFCM analysis, Black Friday hype

I have an interesting contrast for you this week.

Black Friday Cyber Monday 2017: An Analysis of Over $1 Billion in Sales

The first numbers from Shopify are in with over $1 billion USD in sales for 2017’s BFCM.

One interesting metric was that how much better email and search converted over social media. Given that you should be spending at least 2x your social media budget (time, money) on email and search.

Black Friday Ecommerce: the hype and the reality

I love how Drew is able to put a damper on the Black Friday hype. He’s the first one I’ve saw this year who even mentioned profits. So if you had a slow week, that might actually be a good thing.

Safely get more Google traffic for your Shopify store

Google’s Rich Snippets will help you grow your Shopify store by sending you more traffic for free. Learn how you too can get Rich Snippets for your store.

My articles this week

3 options to add content to every product in your Shopify store

Cloud Hosting the Best Option for Stores that Own Code

Which is best to focus your SEO on? Shopify product or collection pages?

How to mobilize your #1 asset

Thanks, I’ll see you next week

Eric Davis

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