Shopify Dispatch Issue #120 - Marketing plans, Increase organic search click-throughs

How to Plan an Ecommerce Strategy: A Comprehensive Guide for Marketing Your Business

While long and formal plans don't work well for me, I know they work for a lot of people. Tommy Walker has written a comprehensive guide to creating a marketing plan for your Shopify store. Even if you don't do a formal plan, you'd benefit from thinking about each section and what you'd like to do.

How to Increase Click-throughs on Organic Search Listings

Hamlet Batista writes about how you can use your competitors ads to improve your own organic search listings. It's an easy tweak, at least to get some new ideas to test.

Safely get more Google traffic for your Shopify store

Google's Rich Snippets will help you grow your Shopify store by sending you more traffic for free. Learn how you too can get Rich Snippets for your store.

My articles this week

Make daily, tiny improvements to your Shopify store, put away a box a day

301 Moving Day - make sure you redirect your Shopify urls when migrating

Rich Snippets in two weeks using optimized structured data and JSON-LD

Thanks, I'll see you next week

Eric Davis

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Learn how in the Shopify Dispatch.

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