Kevin Hillstrom writes about how ecommerce companies are failing to make the changes they need to transition to how things work now.
The Complete Guide to A/B Testing
Shopify has created a guide to A/B Testing targeted at beginners.
Though they did bury a key point that should stop many stores from A/B testing: "TL;DR: Testing is worth the investment for stores that can meet the required sample size in two to four weeks. Stores that can’t should consider other forms of optimization until their traffic increases."
Analyze your customer’s behaviors before they defect
Your customers aren’t yours forever. One might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.
My articles this week
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