Shopify Dispatch Issue #123 – Transitions, A/B testing

Transition

Kevin Hillstrom writes about how ecommerce companies are failing to make the changes they need to transition to how things work now.

The Complete Guide to A/B Testing

Shopify has created a guide to A/B Testing targeted at beginners.

Though they did bury a key point that should stop many stores from A/B testing: "TL;DR: Testing is worth the investment for stores that can meet the required sample size in two to four weeks. Stores that can’t should consider other forms of optimization until their traffic increases."

Analyze your customer’s behaviors before they defect

Your customers aren’t yours forever. One might have defected today, never to be seen again.

You need to analyze your customer behavior so you can reach them before they defect.

My articles this week

Why JSON-LD for SEO doesn’t remove its code when you uninstall, and why that’s good for you

Getting more organic SEO traffic to your articles and Shopify blog posts

Google’s new Rich Results Tool, not quite ready for Rich Snippet reporting yet

3 Steps to Minimize Technology Risks for an Ecommerce Store

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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