Ecommerce Customer Experience: Mastering Acquisition and Retention
Even with a poor customer experience you still might win a sale, but they'll remember that experience and shop elsewhere next time. Zee Aganovic describes five areas to focus on to improve the customer experience for repeat sales.
How to Track Overall Marketing Performance for All Channels
Many metrics only show their value when you can look at their trends over time. Anna Kayfitz outlines 12 easy to gather metrics to analyze for your store.
Analyze your customer's behaviors before they defect
Your customers aren't yours forever. One might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.
My articles this week
Results from a consistent, steady approach to marketing
Take a timeout for infrastructure improvements to your Shopify store
Eric Davis