How to Find and Plug the Leaks in Your Conversion Funnels
Once you've started to get customers to your store, fixing your conversion funnel quickly becomes one of the most profitable activities for your store. Shanelle Mullin shows how to find these leaks in your funnel using Google Analytics and other tools.
Retention Marketing: Grow Your Business by Selling More to Current Customers
And once you've gotten your funnel working well enough, it's time to focus on getting your current customers coming back and buying again.
Alex McEachern writes about what metrics to watch in your customer retention and gives five tactics you can use to help influence repeat purchases.
Analyze your customer's behaviors before they defect
Your customers aren't yours forever. One might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.