Black Friday Cyber Monday 2018: An Analysis of Over $1.5 Billion in Sales
Shopify has released their first metrics from Black Friday and Cyber Monday. A few highlights:
- 2/3 of sales where made on mobile
- once again email is the highest converting channel
- Cyber Monday's volume was almost as high as Black Friday's
Creating a Content Marketing Strategy for Ecommerce
Heading into the new year, it's starting to become time to plan out your overall marketing strategies.
If you're focusing on content marketing, Armando Roggio outlines a plan that can help your content stay focused and consistent throughout the year.
Segment your customers for fun and profit (but mostly profit)
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.
Eric Davis