Shopify Dispatch Issue #168 - Post-mortems, Renting and advertising

Black Friday 2018 Deals: How to Determine a Campaign's Success With a Post-Mortem

Though targeted at retail stores, this post-mortem analysis can work equally well for ecommerce-only stores.

Renting

Advertising dollars are flowing like a torrent this season but are you overly dependent on advertising? Kevin Hillstorm looks at how much some companies spend on advertising as a percentage of sales.

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

An early holiday present from Google: structured data changes

Eric Davis

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Next: Shopify Dispatch Issue #169 - Best content of 2018, From seasonal to repeat customers
Previous: Shopify Dispatch Issue #167 - Shopify BFCM analysis, Content marketing strategy
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.