Black Friday 2018 Deals: How to Determine a Campaign's Success With a Post-Mortem
Though targeted at retail stores, this post-mortem analysis can work equally well for ecommerce-only stores.
Renting
Advertising dollars are flowing like a torrent this season but are you overly dependent on advertising? Kevin Hillstorm looks at how much some companies spend on advertising as a percentage of sales.
Segment your customers for fun and profit (but mostly profit)
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.
My articles this week
An early holiday present from Google: structured data changes
Eric Davis