How Blue Bottle Coffee uses content marketing to educate customers
Sam Hollis breaks down Blue Bottle Coffee's content marketing and how easily it flows from content to store and finally to checkout.
This level of integration can be difficult to achieve, but it ensures that a lot of your prospective customers are able to easily follow the process and become actual customers.
Segment your customers for fun and profit (but mostly profit)
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.
My articles this week
How Repeat Customer Insights creates 30+ segments automatically in Shopify
Inspecting the new URL Inspection Tool for Search Console
Google Search Console is now tracking Rich Result impressions and clicks
Google Search trending towards stricter and more structured data