Using Google Data Studio to Report Gross Profit by SKU
I've done some development with Google Data Studio recently to understand my traffic sources and full conversions rates. It has wider uses than just traffic analysis though.
Morgan Jones shows how to combine Google Analytics data with a custom COGS spreadsheet to calculate net profit after COGS for each SKU. You could adapt this process to build dashboards and reports for many things, without having to run your own software for it.
SEO: Google Launches Algorithm Update to Little Notice
This the season for some SEO shakeup.
Hot on the heels of a buggy Search Console update last month, Google Search has launched a core algorithm update that adjusts the rankings of a wide swath of the Internet.
Segment your customers for fun and profit (but mostly profit)
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.
My articles this week
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