Shopify Dispatch Issue #183 - Google Ads, Keyword research

The Google Ads Playbook: 13 Campaign Types And What to Expect From Them

With the dizzying list of options for online advertising, it can be confusing to know how to best use Google Ads. Marc Weisinger has created a playbook of 13 Google Ad campaign types and when's the best time to use them.

Keyword Research Essentials: How to Find the Search Terms Your Customers Use

Casandra Campbell and Shopify have created a free video training course to learn SEO and the first video starts with keyword research, a step many stores forgot about or spend too much effort on.

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

How Boredwalk Tshirts used trust to boost their revenue with JSON-LD for SEO

Do you review your reviews for review purposes?

Evaluating if your Shopify store's structured data is good enough

My #1 tip to improve customer retention for Shopify

How both organic and paid traffic benefits from structured data like JSON-LD

Eric Davis

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