Are These 6 Common Copywriting Mistakes Costing You Sales?
Henneke Duistermaat shares a handful of things to improve your product copywriting. These are why I consider copywriting a superpower, one that every business should learn.
Email Marketing Best Practices: How to Improve (Almost) Every Email
Mark Macdonald shares a few lessons from Drew Sanocki's email marketing course which is a great introduction to email marketing. For a channel that's been said to be dying, email does quite well...
Segment your customers for fun and profit (but mostly profit)
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.
My articles this week
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