Shopify Dispatch Issue #184 - Copywriting mistakes, Email marketing

Are These 6 Common Copywriting Mistakes Costing You Sales?

Henneke Duistermaat shares a handful of things to improve your product copywriting. These are why I consider copywriting a superpower, one that every business should learn.

Email Marketing Best Practices: How to Improve (Almost) Every Email

Mark Macdonald shares a few lessons from Drew Sanocki's email marketing course which is a great introduction to email marketing. For a channel that's been said to be dying, email does quite well...

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

To joke, or not to joke, that is the question

As the business cycle turns

How knowing your Repeat Sales Percentage can help your Shopify store

Uncovering your potential best customers

Eric Davis

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