Shopify Dispatch Issue #185 - Conversation rate optimization, Email marketing

15 questions about conversion optimization answered

Sharon Hurley Hall has written a great introduction guide to conversation rate optimization that walks you through how to create your first hypothesis.

Email Marketing 101: How to Build Your List, Send Effective Campaigns, and Track Results

Shopify has been on an email marketing kick recently, and rightly-so since it's the highest converting marketing channel they measure.

In their extensive guide on email marketing, they cover just about everything I can think of for getting started with it. They even cover using RFM a bit as a way to segment customers which is a more advanced technique I recommend in my Repeat Customer Insights app.

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

Using order sequencing to better understand customer behavior

Never forget, even Google produces bugs

Freaking friction and Shopify sales

Starting over after a lapse

1,238,809 words and all I got was this marketing asset

Eric Davis

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