15 questions about conversion optimization answered
Sharon Hurley Hall has written a great introduction guide to conversation rate optimization that walks you through how to create your first hypothesis.
Email Marketing 101: How to Build Your List, Send Effective Campaigns, and Track Results
Shopify has been on an email marketing kick recently, and rightly-so since it’s the highest converting marketing channel they measure.
In their extensive guide on email marketing, they cover just about everything I can think of for getting started with it. They even cover using RFM a bit as a way to segment customers which is a more advanced technique I recommend in my Repeat Customer Insights app.
Segment your customers for fun and profit (but mostly profit)
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.
My articles this week
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