Shopify Dispatch Issue #186 - Product descriptions, Google Shopping

SEO: Product Descriptions Are a Blind Spot for Ecommerce Merchants

A big deficiency with Shopify stores are having too little, weak, or copied product descriptions. Multiple times per week I've making recommendations to customers about theirs as part of my app.

Jill Kocher Brown outlines why you should write your own product descriptions, even if your supplier gives you some content to use.

The Master Guide to Google Shopping

Reese Garcia created a guide to Google Shopping and Merchant Center that covers how to get your data in and start running campaigns.

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

Nudging the customer to make a second purchase

Mary + Marie gets a traffic boost and edges closer to their daily traffic goal

Should you purge old email subscribers?

Chop wood, carry water for your best work

Getting lost by staring at the lone customer's behavior and forgetting about the forest

Eric Davis

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