Shopify Dispatch Issue #187 - Product page UX, About Us pages

Product Page UX: Data Should Be Synchronized Across Product Variations (28% Don't)

The Baymard Institute has released another set of guidelines for product pages, this time about handling product variations. Some Shopify themes still handle variant data poorly and sometimes product data is so confusing that customers leave without buying.

Tell a Story That Sells: How to Write the Perfect About Us

Kelly Vaughn writes about how to write an About Us page with five guiding questions. Your About page is a key piece of your branding and what sets you apart from Amazon and other competitors.

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

Co-marketing during the slow periods to boost traffic and sales

Shopify pricing calculator and building marketing assets

Reduce buying friction by remembering what a customer said

Eric Davis

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