Introducing the Shopify Retail Kit: Unify Your Online and Offline Business
Shopify introduced a new POS system for ipads called the Shopify Retail Kit. The portable Tap & Chip Reader is pretty interesting.
Optimizing Images for Google Search Results
Jill Kocher Brown writes about how to optimize product images for SEO. This goes beyond the typical advice of just making sure there are alt tags for all images.
Segment your customers for fun and profit (but mostly profit)
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.
My articles this week
The copywriting superpower
Creating high-quality SEO content in Shopify
Knowledge (about your customers and products) is power
Attracting customers even during a hurricane with SEO