2019 State of the Merchant Report
Andrew Youderian has released their eCommerceFuel State of the Merchant Report. It uses responses from the members of their private forums and digs deep into how their stores are performing.
The data on Amazon is particularly interesting, enough that I’m going to take a deeper look at the overall impacts.
5 Quick and Easy Email Audience Segmentation Strategies You Can Implement Today
I’m a big fan of customer segmentation (there’s an app for that…) which is why I liked Kelly Vaughn’s article on email audience segmentation. She touches on proven segmentation techniques that have worked for decades, even predating email in some cases.
Segment your customers for fun and profit (but mostly profit)
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.
My articles this week
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