Shopify Dispatch Issue #189 - eCommerceFuel 2019 report, Easy email segmentation

2019 State of the Merchant Report

Andrew Youderian has released their eCommerceFuel State of the Merchant Report. It uses responses from the members of their private forums and digs deep into how their stores are performing.

The data on Amazon is particularly interesting, enough that I'm going to take a deeper look at the overall impacts.

5 Quick and Easy Email Audience Segmentation Strategies You Can Implement Today

I'm a big fan of customer segmentation (there's an app for that...) which is why I liked Kelly Vaughn's article on email audience segmentation. She touches on proven segmentation techniques that have worked for decades, even predating email in some cases.

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

How your Shopify product handles impact your rankings

How Shopify theme changes can impact or even reset your SEO

How much does changing your domain name hurt your Shopify SEO?

Eric Davis

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Learn how in the Shopify Dispatch.

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