Shopify Dispatch Issue #190 – Google’s State of the Union, Plain-text email

13 SEO Takeaways from Google’s 2019 State of the Union Address

Jill Kocher Brown covered Google Search’s recent State of the Union address. Updates to mobile search, image search, Googlebot updates, and structured data were all mentioned.

Why you should send more plain-text emails from your eCommerce store

Sam Greenspan writes about how plain-text emails are powerful tools you should at least consider using with your store.

His points are similar to why I’ve been using plain(ish)-text emails for several years with great success.

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

How deleting old products can lose you repeat customers

Google mobile first indexing and structured data

15% more organic traffic for Rebel Raw from adding Rich Results

Spring cleaning your Shopify store for later success

Merging Shopify’s customer data with Repeat Customer Insights analysis

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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