13 SEO Takeaways from Google's 2019 State of the Union Address
Jill Kocher Brown covered Google Search's recent State of the Union address. Updates to mobile search, image search, Googlebot updates, and structured data were all mentioned.
Why you should send more plain-text emails from your eCommerce store
Sam Greenspan writes about how plain-text emails are powerful tools you should at least consider using with your store.
His points are similar to why I've been using plain(ish)-text emails for several years with great success.
Segment your customers for fun and profit (but mostly profit)
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.
My articles this week
How deleting old products can lose you repeat customers
Google mobile first indexing and structured data
15% more organic traffic for Rebel Raw from adding Rich Results
Spring cleaning your Shopify store for later success
Merging Shopify's customer data with Repeat Customer Insights analysis