Product Recommendations APIs: Now available on all plan types with added support in Liquid and Storefront APIs.
In this update from Shopify's Developer website they announced that their in-house product recommendations are now available to all Shopify plans.
This means that it'll be possible to build product recommendations directly into themes, without requiring an app. You still might use an app if Shopify's version is missing something.
I expect themes will start to take advantage of this over the next few months so make sure to check your theme vendor or developer for an update.
New Item Spacing
A really short but important article from Kevin Hillstrom about new products.
(and there's a second, more-focused on about email marketing)
Segment your customers for fun and profit (but mostly profit)
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.
My articles this week
A personal tale of how product durability impacts repurchase rates
Two ways to compare different cohorts to find opportunities
200% more organic impressions and clicks in the growing CBD market
The difficulties when customers only order once a year from your Shopify store