Shopify Dispatch Issue #192 – High conversions, Your own Amazon Prime Day

The Bare Essentials for High-converting Ecommerce Sites

Pamela Hazelton writes about how to create a high-converting and trusted store. All of these are fundamental tactics and not fads that you’ll have to change in 6 months.

Amazon Prime Day

As Kevin Hillstrom explains, you could create your own Amazon Prime Day for your store.

It’ll take time and hard work but wouldn’t a second holiday season be beneficial to your bottom line?

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

Give each customer segment a purpose

How RFM self-adjusts as you sell better and more expensive products like subscriptions

How to find the top 1% of your customers using RFM

Be clear with your customer segmenting objectives

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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