The Bare Essentials for High-converting Ecommerce Sites
Pamela Hazelton writes about how to create a high-converting and trusted store. All of these are fundamental tactics and not fads that you'll have to change in 6 months.
Amazon Prime Day
As Kevin Hillstrom explains, you could create your own Amazon Prime Day for your store.
It'll take time and hard work but wouldn't a second holiday season be beneficial to your bottom line?
Segment your customers for fun and profit (but mostly profit)
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.
My articles this week
Give each customer segment a purpose
How RFM self-adjusts as you sell better and more expensive products like subscriptions
How to find the top 1% of your customers using RFM
Be clear with your customer segmenting objectives