Google algorithm update for June
Google's rolled out a core algorithm update this week which should send SEOs into a flurry of activity over the next few weeks to figure out what's changed.
Other than that, it's been a slow week news-wise. Seems people are getting into summer-mode already.
Segment your customers for fun and profit (but mostly profit)
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.
My articles this week
How to understand what a customer cohort is doing
3x'ing the converting traffic and 7x'ing the sales for Legacy Leather Company
Using latency to detect defecting customers in your Shopify store