Google algorithm update for June
Google’s rolled out a core algorithm update this week which should send SEOs into a flurry of activity over the next few weeks to figure out what’s changed.
Other than that, it’s been a slow week news-wise. Seems people are getting into summer-mode already.
Segment your customers for fun and profit (but mostly profit)
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.
My articles this week
How to understand what a customer cohort is doing
3x’ing the converting traffic and 7x’ing the sales for Legacy Leather Company
Using latency to detect defecting customers in your Shopify store
Eric Davis
Would you like to learn how to improve your store, attract happy customers, and sell more products?
Learn how in the Shopify Dispatch.
Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.