Shopify Dispatch Issue #193 – Google core update, and not much else

Google algorithm update for June

Google’s rolled out a core algorithm update this week which should send SEOs into a flurry of activity over the next few weeks to figure out what’s changed.

Other than that, it’s been a slow week news-wise. Seems people are getting into summer-mode already.

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

How to understand what a customer cohort is doing

3x’ing the converting traffic and 7x’ing the sales for Legacy Leather Company

Using latency to detect defecting customers in your Shopify store

Eric Davis

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Learn how in the Shopify Dispatch.

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