Shopify Dispatch Issue #194 - Out-of-stock and Reciprocity

Why you run out of stock-and strategies to avoid it

Luckily I haven't had to run a business that depended on inventory but I've worked with a few and saw firsthand how complex and complicated it can be.

Jake Rheude shares his strategies about how to prevent stockouts that combine manual counting, software, and processes.

The ROI of Reciprocity: 9 Ideas for Delivering Meaningful (and Cost-Effective) Customer Delight

Kiera Abbamonte writes about customer appreciation rewards to try. Investing in keeping your current customers can be more valuable than trying to buy new ones (not to mention, much less competitive).

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

An early start to the holiday campaigns

Start the month with a bang by using email marketing with your Shopify store

High traffic doesn't always yield business success

Spotting behavioral changes in your customers

Eric Davis

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