Why customer retention is so important for your eCommerce store
Samantha Connors shares why customer retention is important along with four campaigns to improve it.
Whatever you end up using, you should be focusing on retention about as much as you do on new customer acquisition (with a few exceptions).
6 Google Shopping Programs and How to Set Them Up
Google Shopping and Merchant Center are complex systems but if you can master them, they can be a steady channel of new customers (to go along with your improved retention from above…).
Joshua Uebergang shares six advanced Google Shopping programs you can use to go beyond the usual product ads.
Segment your customers for fun and profit (but mostly profit)
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.
My articles this week
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