Shopify Dispatch Issue #196 - Unite 2019

Shopify Unite 2019

Shopify's partner and developer conference wrapped up last week with a series of platform announcements. Many of them are months away and just barely released for partners but they can give you an idea of the future direction of Shopify.

Highlights from Shopify Unite 2019 and Unite 2019 for Plus Stores are the best summarizes of the conference I've seen.

Edit orders with our new Order Editing APIs

While it was only a small item in the articles above, the upcoming Order Editing APIs are a major change and can really improve backend processes.

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

Don't pass over your best customers to appease the unproven

How Google's crawl budget works and how to use it to your advantage

Google's official stance on structured data warnings

Awareness is only the beginning

Eric Davis

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