Shopify Dispatch Issue #197 – Creating loyalty, Email mistakes

Can I Can Cause A Customer To Become Loyal?

Kevin Hillstrom wrote about the biggest limiter to customer loyalty.

5 big email mistakes eCommerce brands should avoid

Ayaz Nanji lists a few of categories of mistakes ecommerce stores make with email.

They are useful when you’re starting out or changing your email strategy but keep in mind that your email list will react differently depending on how they were added to your list. Setting the expectations upfront is key. A customer who signed up for a daily deal email will expect different things than one who signed up to hear about makeup tips.

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

Fighting tooth and nail for SEO

Plan today for your Shopify store’s success in November

Tending your Shopify store to weed out old app code before it causes problems

Tom Sawyer was right

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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