Shopify Dispatch Issue #198 - Profit, Abandoned cart segmenting


As much as I love metrics, not much beats profit. If you're not using it to help make business decision, you're risking a lot.

Why you should segment your emails by cart size

Dani Fankhauser describes the strategy behind segmenting abandoned cart emails by cart size. I never considered this idea before but thinking about it, it makes perfect sense.

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

Remember CARS to remember how Google and SEO works

Using customer buying habits to influence your email marketing content strategy

How indexing and ranking are different

There's still time to run a 4th of July promotion, if you're safe about it

Eric Davis

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