Shopify Chat: Close More Sales Through Real-Time Conversations
Shopify released Shopify Chat, an on-site live chat service. It seems to require Apple’s iOS for responding to messages so it might not be ready for every store.
Mobile E-Commerce UX: Deemphasize ‘Install App’ Ads or Avoid Them Entirely
The Baymard Institute published their research on the "Install App" ads that run on ecommerce stores and found enough usability problems to almost reject them outright.
Even if you don’t have a dedicated mobile app, the problems with these apply equally to any pop-up, header, or footer banner you use.
Analyze your customer’s behaviors before they defect
Your customers aren’t yours forever. One might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.
My articles this week
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