How to succeed at email marketing with minimal design
In this article Matt Maggiacomo goes through using text-heavy marketing emails and why they might be better for your Shopify store.
These are the types of emails I've used for years with great success, I call them plain text-ish email.
10 Klaviyo workflows you should be using
Kelly Vaughn shares 10 different email campaigns you can be using with your store.
They aren't Klaviyo-specific either, though you might have to code them into your mailer of choice.
Analyze your customer's behaviors before they defect
Your customers aren't yours forever. One might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.
My articles this week
Key performance indicators for single-purchase products
Optimize a New Customer Welcome campaign
Create a New Customer Welcome campaign