What content marketing means for eCommerce
Content marketing is a huge topic with books and books about it (some good).
Sam Greenspan adapts some of that generic advice and writes about how content marketing can work for ecommerce using examples from several well-known brands.
Every Shopify store of any size could take one or two of these examples and start building a content marketing machine.
Coming Soon: How to Create a Pre-Launch Page to Get a Head Start on Marketing
Braveen Kumar from Shopify writes about how to use a coming soon page to start attracting interest (and emails) before you launch your store. Shopify comes with basic versions of these pages and they are useful while you're working on your store.
One caveat: these pages change how Google reads the pages so if you enable these pages, you'll start to lose all of your SEO results and rankings over-time.
Analyze your customer's behaviors before they defect
Your customers aren't yours forever. One might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.
My articles this week
Pretty bad predictions: Portland snow in summer
Another Google bug: Invalid value type for field "availability"
The CTR has increased by a minimum of 20% on most of our top organic keywords.
When Facebook goes down, does it drag your Shopify store down with it?