Shopify Dispatch Issue #206 – Content marketing, Coming soon pages

What content marketing means for eCommerce

Content marketing is a huge topic with books and books about it (some good).

Sam Greenspan adapts some of that generic advice and writes about how content marketing can work for ecommerce using examples from several well-known brands.

Every Shopify store of any size could take one or two of these examples and start building a content marketing machine.

Coming Soon: How to Create a Pre-Launch Page to Get a Head Start on Marketing

Braveen Kumar from Shopify writes about how to use a coming soon page to start attracting interest (and emails) before you launch your store. Shopify comes with basic versions of these pages and they are useful while you’re working on your store.

One caveat: these pages change how Google reads the pages so if you enable these pages, you’ll start to lose all of your SEO results and rankings over-time.

Analyze your customer’s behaviors before they defect

Your customers aren’t yours forever. One might have defected today, never to be seen again.

You need to analyze your customer behavior so you can reach them before they defect.

My articles this week

Pretty bad predictions: Portland snow in summer

Another Google bug: Invalid value type for field "availability"

The CTR has increased by a minimum of 20% on most of our top organic keywords.

When Facebook goes down, does it drag your Shopify store down with it?

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit