Shopify Dispatch Issue #207 - Heat Maps

Heat Maps: What they are and how to use them

Kelly Vaughn writes about how to use heat maps in your store to better design your pages for conversion.

Click Maps have been especially useful for me and my clients to find conversion improvements. Plus they are simple to understand and use, unlike heavier statistical methods.

Analyze your customer's behaviors before they defect

Your customers aren't yours forever. One might have defected today, never to be seen again.

You need to analyze your customer behavior so you can reach them before they defect.

My articles this week

Consistency over shiny

How to link to your Shopify products without screwing up your long-term SEO

Today's tiny task: optimizing your product image alt text in Shopify

Segment based on what customers do, instead of what they say

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.