Heat Maps: What they are and how to use them
Kelly Vaughn writes about how to use heat maps in your store to better design your pages for conversion.
Click Maps have been especially useful for me and my clients to find conversion improvements. Plus they are simple to understand and use, unlike heavier statistical methods.
Analyze your customer's behaviors before they defect
Your customers aren't yours forever. One might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.
My articles this week
Consistency over shiny
How to link to your Shopify products without screwing up your long-term SEO
Today's tiny task: optimizing your product image alt text in Shopify
Segment based on what customers do, instead of what they say