Shopify Dispatch Issue #214 – The Transactional Brand, Holiday email marketing trends

The Transactional Brand

Kevin Hillstrom has a two-parter on a big shift with branding from relationships to transactions. The second part will help you identify which one your store is behaving like.

Now that he’s mentioned it, I remember seeing this to as part of the metric reviews I perform for Repeat Customer Insights customers. Some stores had metrics that were clearly relationship brands, while others were solidly in the transactional camp.

5 Black Friday/Cyber Monday email trends and behaviors

Year after year, email marketing continues to perform for Black Friday and Cyber Monday. Ayaz Nanji over at Jilt pulls out some advice by looking at email trends from prior years.

Almost any way you slice it, sending your customers and prospects emails will make sales. You’re going to need to play with the various dials to figure out which will perform the best.

And don’t forget your tracking codes.

Track where your best repeat customers came from

Going beyond simple attribution, Repeat Customer Insights now lets you analyze and segment your customers by their acquisition source.

This will let you find the best sources of long-term customers, not just anyone who orders.

My articles this week

40% more exposure for Pool Store Canada by winning Rich Results

Smaller plans make for greater flexibility

Why the target keyword feature in your Shopify app might do nothing

Proof of the danger of the review field in your Shopify store and getting reclassified as a Critic Review Rich Result

My rule of thumb to use with a new Shopify theme and upgrading your Shopify apps

How to tell which structured data is from JSON-LD for SEO

Eric Davis

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