Introducing Shopify Email
Though only released to "select merchants", it seems Shopify is getting into the email marketing game. Their feature page has a few more details about it and how to apply.
Pricing Strategies: Discount Strategies and Tactics
Nick Winkler shares details behind common discounting strategies and their impact on your actual business objectives.
Track where your best repeat customers came from
Going beyond simple attribution, Repeat Customer Insights now lets you analyze and segment your customers by their acquisition source.
This will let you find the best sources of long-term customers, not just anyone who orders.
My articles this week
What if Google finally decided to nuke all reviews out of the search results?
‘Tis the season to find help for your Shopify store, while you still can
The Halloween fear that clutches the spine of all Shopify stores
Adding a new customer one-time offer to boost your Shopify store sales