Shopify Dispatch Issue #216 - Maximize profits, Hreflang

How to Maximize Profits over Black Friday - Cyber Monday

Drew shares three strategies for holiday marketing that won't cave-in your profit margins. Don't overlook the "owned audiences" one, I can't count how many Shopify stores skip that one not knowing how effective it can be.

Hreflang Explained

As more Shopify stores open up a second or third international store, making sure they don't compete with each other in SEO becomes important. Bill Sebald explains how the simple hreflang tag can help clear up any confusion Google might have.

Track where your best customers came from

Going beyond simple attribution, Repeat Customer Insights now lets you analyze and segment your customers by their acquisition source.

This will let you find the best sources of long-term customers, not just anyone who orders.

My articles this week

How the Customer Purchase Latency metric can guide subscription frequency in your Shopify store

Dusting off your email marketing the right way

Comparing apples to apples with your Average Order Value and Repeat Purchase Rate

Analyze which Shopify sales channels produce your best repeat customers

Spotting reordering problems in you Shopify store with Customer Purchase Latency

Earn easy repeat customer revenue in Shopify with subscriptions

Eric Davis

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