How to Maximize Profits over Black Friday - Cyber Monday
Drew shares three strategies for holiday marketing that won't cave-in your profit margins. Don't overlook the "owned audiences" one, I can't count how many Shopify stores skip that one not knowing how effective it can be.
As more Shopify stores open up a second or third international store, making sure they don't compete with each other in SEO becomes important. Bill Sebald explains how the simple hreflang tag can help clear up any confusion Google might have.
Track where your best customers came from
Going beyond simple attribution, Repeat Customer Insights now lets you analyze and segment your customers by their acquisition source.
This will let you find the best sources of long-term customers, not just anyone who orders.
My articles this week
How the Customer Purchase Latency metric can guide subscription frequency in your Shopify store
Dusting off your email marketing the right way
Comparing apples to apples with your Average Order Value and Repeat Purchase Rate
Analyze which Shopify sales channels produce your best repeat customers
Spotting reordering problems in you Shopify store with Customer Purchase Latency
Earn easy repeat customer revenue in Shopify with subscriptions