Shopify Dispatch Issue #213 – Marketing perception, Holiday traffic

Perception

Kevin Hillstrom reminds everyone that your pricing and promotions are sending messages to your customers. Make sure the messages you’re sending are the right ones for your brand.

Strategies to Prepare Your Online Store for Increased Holiday Traffic

Though Andrea Wahbe’s article on holiday performance is targeted at Shopify Plus stores, there’s still some good advice around getting ready your store’s performance ready for the holidays. The overarching advice is to watch for problems and remove unneeded cruft that might have accumulated over the year.

Track where your best repeat customers came from

Going beyond simple attribution, Repeat Customer Insights now lets you analyze and segment your customers by their acquisition source.

This will let you find the best sources of long-term customers, not just anyone who orders.

My articles this week

Act 2: in which Google invalidates even more product review app data in Shopify stores

"apps such as this which take the pressure off, freeing up my time to allocate to other tasks."

Testing your customer’s experience with your Shopify store will be profitable

Taking their Shopify store from a loss making luxury, to a rival of their eBay and Amazon stores

Promising the world, but only delivering 54%

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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