Kevin Hillstrom reminds everyone that your pricing and promotions are sending messages to your customers. Make sure the messages you’re sending are the right ones for your brand.
Strategies to Prepare Your Online Store for Increased Holiday Traffic
Though Andrea Wahbe’s article on holiday performance is targeted at Shopify Plus stores, there’s still some good advice around getting ready your store’s performance ready for the holidays. The overarching advice is to watch for problems and remove unneeded cruft that might have accumulated over the year.
Track where your best repeat customers came from
Going beyond simple attribution, Repeat Customer Insights now lets you analyze and segment your customers by their acquisition source.
This will let you find the best sources of long-term customers, not just anyone who orders.
My articles this week
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