Shopify Dispatch Issue #212 – Live chat problems, Email open rates

These Three (Popular) Approaches to Implementing ‘Live Chat’ are Often Highly Disruptive for Users

In this research from Baymard Institute, Rebecca Hugo shares how live chat can annoy your customers and cost you sales.

The complete guide to open rates in eCommerce email marketing

While there are many problems with email open rates, Matt Maggiacomo has good advice on what you can do to improve your emails which will lead to better open rates (and clicks and sales).

Track where your best repeat customers came from

Going beyond simple attribution, Repeat Customer Insights now lets you analyze and segment your customers by their acquisition source.

This will let you find the best sources of long-term customers, not just anyone who orders.

My articles this week

Catch checkout-breaking bugs in Shopify before they hurt your sales

Business downturn or are you selling soup in the summer?

Shipping out Q3 and getting Q4 from the Shopify warehouse

The unexpected impact of Google’s structured data algorithm update on Shopify’s Product Reviews

Back to school, time to prepare for Q4 in your Shopify store

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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