These Three (Popular) Approaches to Implementing ‘Live Chat’ are Often Highly Disruptive for Users
In this research from Baymard Institute, Rebecca Hugo shares how live chat can annoy your customers and cost you sales.
The complete guide to open rates in eCommerce email marketing
While there are many problems with email open rates, Matt Maggiacomo has good advice on what you can do to improve your emails which will lead to better open rates (and clicks and sales).
Track where your best repeat customers came from
Going beyond simple attribution, Repeat Customer Insights now lets you analyze and segment your customers by their acquisition source.
This will let you find the best sources of long-term customers, not just anyone who orders.
My articles this week
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