It's a noticeably lighter week this week for content. Everyone must be saving up their stuff for the holidays...
BFCM Webinar Series: Marketing Strategies, Optimization Tips, Live Workshop
... though Shopify is launching a webinar series for Black Friday, Cyber Monday in November. It could have some useful tips, though given the timing you'd have to be able to move fast to implement them.
Track where your best repeat customers came from
Going beyond simple attribution, Repeat Customer Insights now lets you analyze and segment your customers by their acquisition source.
This will let you find the best sources of long-term customers, not just anyone who orders.
My articles this week
Adding FAQPage Rich Results in Shopify with JSON-LD for SEO