Marketing Attribution: Seeing the Customer Journey More Clearly
Marc Weisinger describes a complex but important topic with online analytics, attribution. Online interactions are easier to track online than offline but they bring with them mountains of (often conflicting) data.
Getting the attribution right will help you understand the difference between a successful campaign and a failing one.
4 ways to build a successful VIP list for Black Friday / Cyber Monday
Building an email list is like planting a tree, it's best done years ago but today is a good day to start too.
Marshal Fries goes through setting up an email list for Black Friday / Cyber Monday and starting to warm them up for the season.
Track where your best repeat customers came from
Going beyond simple attribution, Repeat Customer Insights now lets you analyze and segment your customers by their acquisition source.
This will let you find the best sources of long-term customers, not just anyone who orders.
My articles this week
What does your unboxing experience say about your Shopify store and brand?