Casper's profit/loss per mattress
Kevin Hillstrom uses Casper's profit and loss to explain why acquiring customers from organic channels is vital for any store.
Analyze Competitors for High-traffic Content Ideas
Sometimes it's easiest to research your competitors content for ideas. Armando Roggio shows how to dig into competitor's SEO data to find topics and keywords you can take over.
Data-driven marketing advice
Don't just blindly try marketing tactic after marketing tactic, hoping that a random one will grow your revenue.
By analyzing your customers and orders, Repeat Customer Insights can help find which marketing tactics attract the best customers.
My articles this week
Why Open Graph tags don't help your Shopify SEO
How Shopify review apps make it easy or impossible to integrate with them