Lessons from 20 Years of Google Algorithm Updates
Bill Sebald's advice about Google algorithm updates is solid and something every Shopify store needs to keep in mind when there are fluctuations.
How to create email marketing-friendly videos to boost your sales
Amir Shahzeidi writes about how to best use video in your email marketing.
Data-driven marketing advice
Don't just blindly try marketing tactic after marketing tactic, hoping that a random one will grow your revenue.
By analyzing your customers and orders, Repeat Customer Insights can help find which marketing tactics attract the best customers.
My articles this week
Give your metrics a gut check
A simple call to action might be all you need
It's time to shift into brand building
Untitled: how to make sure a minor coding mistake doesn't undermine your SEO