Shopify Dispatch Issue #231 – Ecommerce search, Goodbye nofollow

Deconstructing E-Commerce Search: The 8 Most Common Query Types

Jamie Appleseed at Baymard has published a massive article about ecommerce search that lists many different ways customers search and how majors stores succeed or fail at them.

Google Downgrades Nofollow Directive. Now What?

You used to be able to use nofollow to keep Google away from pages but on March 1st that’s changing. Jill Kocher Brown covers what you can do instead to block Google and prevent linking to low-quality websites.

Analyze beyond the first purchase

Have your Repeat Purchase Rate and other metrics calculated automatically using Repeat Customer Insights. Its algorithms can do things that drive Excel batty.

Eric Davis

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