Assessing Google's 'Core Web Vitals' on Shopify Themes
Hamlet Batista ran Google's PageSpeed analysis on 73 different Shopify themes and collected the output.
PageSpeed isn't the final word on performance but this can give you an idea of how different themes perform out of the box.
Spot odd purchasing behavior
Using the Cohort and Latency reports in Repeat Customer Insights you can better spot swings in purchasing behavior and potential defections before they happen.
My articles this week
How Google crawling your Shopify store will adjust your rankings
Finding patience in the two-week data import
World's best hype, perfect to turn away customers
Accumulating SEO benefits over the long-haul